More and more companies are increasingly hesitant to hire these days.  Part of it is because of the US economic recession that we are trying to get out of.

The other reason is all of the government regulations that might hurt small businesses in the long run, like the healthcare reform bill.  In any case, more companies are starting to hire out contract workers instead of hiring employees.

That also means that companies are increasingly looking at hiring out to contract sales organizations.  This is a perfect opportunity to start a sales management consulting company.  But here is what you will need to do it successfully.

If you are going to do this on a large scale, you will also need a way to generate sales leads on a large scale in every market.  The best way to do that is to sign up for Sales Genie.  It’s a service that provided by InfoUSA, the world’s leading sales lead generation company.

With Sales Genie, you will have a cap on how many leads you can download per day.  That’s not a problem.  Here is why.  You will use this service to generate enough leads in one market to make sure it’s the market that you want.  When you are ready to scale your sales into an identified market, you can buy the leads in bulk.  But before then, Sales Genie is a good way to test out different markets.

One of the worst things you can do is buy a bunch of leads and discover as you are going along that that is not the right market, demographic or geographic territory.  You need to make sure that it’s the right leads, and you really can’t know until you start making the calls and going out to sell.

This would especially be bad if you had hired for outside sales jobs and you had spent money on traveling and going out to see clients.  Make sure you have the right market and set of leads before you start investing a lot into them.

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