Today there are a lot of companies dedicated to search engine optimization (SEO). They use their knowledge to help customers gain an online presence and attract new customers. The way this is done can tell you a lot about the company doing the work. This is especially true of Boostability, an SEO company based in the mountains of Utah. One of the things that sets them apart from other search engine optimization companies is their transparency. They allow their clients to see and review the work they do. This holds them directly accountable to the client. Because of this accountability, they are building links of relevance, which adds to the body of knowledge regarding their clients’ industries.

The more relevant the work, the better the client is most likely to do. Since it was founded in 2009, Boostability has been able to see growth and has remained economically viable. Initially the company first started with only a few employees but has now expanded to include more than eighty in just a short amount of time. Additionally, there is also a base of around 200 writers working to write new and original content each month. Externally, Boostability has also experienced a lot of success. They work with thousands of clients, fulfilling all their search engine optimization requirements. They are able to complete a large volume of work both well and efficiently. One of the reasons Boostability does so well is the fact that they place such a high importance on original content.

While some other SEO companies recycle the same content across multiple web-pages, Boostability does not. Each task is checked to make sure it is unique and fresh. If it is found to not be, it is not posted. Boostability also places a high value of importance on their client relationships. For them, no company is too small, and they are willing to find ways to work with any business’s budget. Additionally, because of their client focus, they are able to retain an above average amount; their clients rarely leave. This gives them a cancellation rate that is well below industry standards. In large part, this is due to both the quality of work they produce and their avoidance of black hat tactics, helping their clients improve site rank both short-term and long-term.

In fact, Boostability could be called a white hat company. It is this steady growth over time that proves Boostability’s work to be stable and valuable for the companies they work with. Like the story of the Tortoise and the Hare, “slow and steady wins the race.” Another thing that distinguishes Boostability from other SEO companies is their frankness. They are honest with their clients and don’t promise impossible results. In the SEO world, any company that does so is one to be wary of. Google and other search engines do not accept money for improved rankings. Additionally, they also keep large parts of their methods for determining rank secret. The methods themselves are also very fluid. Search engine are constantly refining and changing them, which requires SEO companies to keep expanding their techniques.

Boostability is particularly adept at doing this. Which is why, though they don’t guarantee a particular ranking, they are able to promise improvement. Another way they are forthright is in the way they advise and assign the work to be done on a client’s account. They know what works for search engine optimization and are willing to explain it to their clients. For example, rather than spreading their work too thin over lots of keywords, they will help a client choose only those that are most relevant. Focused work will be more effective in improving rankings.